This week, Nishi-kun tackles: Is the Pokémon store in New York a stupid idea? Of course!
I think I can finally say, with some safety, that this whole Pokémon thing is dying off...
Because I believe that the Pokémon store that is opening up on the 16th in New York is a last ditch attempt to make as much money off the franchise before it finally dies off.
Of course, I see a problem with opening a large store dedicated to a dying fad in the middle of a city devastated by a horrific attack, especially considering that spending in the city, as well as many other cities, will probably be down because of fears of the economy tanking.
And this store isn't in the cheap rent district either. 10 Rockerfeller Plaza places it square in the expensive real estate of Manhattan.
I still wonder how Nintendo can think that the store will do well... Granted, placing the store right there and opening it before Christmas gives it perhaps one shopping season worth of sales. But come around this time next year, will Nintendo be able to justify the cost of the high priced real-estate to sell Pikachu crap?
I seriously doubt it.
I think Nintendo is spending money trying to keep alive a franchise that really has fairly run its course. I think it might be a better idea for Nintendo to put their money into items that are likely to sell, like their Gamecube. Hell, with such expensive real estate, it might be better to make a large "World of Nintendo" store, instead of a Pokémon Center.
Maybe Nintendo is afraid of losing their cash cow to the competition, like Digimon, Monster Rancher, and more recently, in particular, Yu-Gi-Oh. So this might be their last chance to capitalize on this fad before it dies.
Of course, I can't wait to see the day that the Pokémon craze is a thing of the past.
Please, die quickly!!! ^_^
Until next week, ja!
Tuesday, November 6th, 2001 - 11:31 AM PST
Next week's likely topic: X-Box vs. Gamecube vs. Playstation 2. Who will win?